Most mattress ads have some degree of misleading information.
That is to say that they highlight the positive aspects of the mattress and
omit any negative information. Tempurpedic ads are classic in doing this.
To listen to them tell it, you'd think memory foam was the best thing since
sliced bread.
The ads conveniently omit all of the negative information,
of which there is plenty.
What they don't tell you is that it's comprised of 61 different chemicals,
some of which, are toxic. They left out that it sleeps hot.
They never mention the difficulty of getting out of the deep body impression it
creates or the difficult of changing position.
They totally left out the horrible smell it has when new and that smell is the
dangerous off-gassing of the toxic chemicals they use.
And while Tempurpedic is one of the worst at producing forthright ads,
I was prompted to write this because of the ads that infest the airwaves of
Southern California, where I live.
There is a large mattress chain store in the L.A. area, hosted by a man who ends his TV commercials with promising to beat anyone's advertised price or your
mattress is FREEEEEEEE!
It's insulting enough that he believes that there are people out there that
might come in to his stores for the chance at a free mattress, but lately,
he's been trying to drum up business by coercing everyone into replacing their
mattress if it's 8 years old.
He does this with disgusting ploys...sprinkling on a sponge what it supposed to
be dead skin cells, which look like soap flakes, since skin cells are
microscopic.
He also pours dirty water on that sponge, representing the 25 gallons of
perspiration we produce on a yearly basis....according to him. This fear factor
coercion to having you buy a new mattress is topped off when he slices open a
mattress to reveal a dust mite the size of 3 coils...which is, in fact,
a microscopic creature.
Just to be clear, the only way that amount of dead skin and perspiration makes
it to the mattress, is if you use the mattress without covering it.
The great majority of that stuff is absorbed by your linens and mattress pad and
finding its way to the laundry and not into the mattress.
Even college students who have been known to sleep on a bare mattress, have the
sense to do so fully clothed...as I recall.
Dust mites are everywhere in your home. They collect on the surface of your
mattress and dine on those skin cells. Where they are not, is inside your
mattress. Dust mites used to breed in mattresses that were filled with natural
fibers, like cotton. The synthetic materials used in most of today's mattresses
is a hostile environment for dust mites. If you are sensitive to dust mites,
vacuum the surface of the mattress when you strip your mattress.
This will keep their numbers to a minimum.
If your mattress is 8 years old, you may very well need a new one.
The quality of mattresses has declined sharply over the last 10 years.
However, if your mattress is older than 10 years, it may NOT need replacing.
If all you need is extra comfort, add a couple of inches of soft, all-natural
Talalay latex. Latex is the highest quality product available and does a great
job, and will extend the life of your mattress.
My angst is with these snake oil salesman who have learned that they can sell
you anything by telling you over and over again that you need it.
It's called mass media marketing. But when the message is unrelenting,
it's called brain washing.
Mark Twain said it best, "It's much easier to fool a person than to convince
them they've been fooled".
Thanks, Pete
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